Signara
Raw business data to dashboards and board-ready reporting.
AIBuiltBetter · founder-led product studio
AI products for real business workflows.
Built with numbers you can trust.
AIBuiltBetter is a founder-led product studio behind Signara, SingleTable and CalmTouch. We build practical AI products where automation helps, and deterministic logic protects the parts where accuracy matters.
SingleTable
Restaurant booking sync across fragmented reservation channels.
CalmTouch
Haptic iOS patterns designed to support calmer moments.
Product portfolio
Three products, one operating principle.
Each product targets a workflow where software can remove delay, coordination cost or repeated manual effort. Signara is the flagship focus.
Signara · flagship product
Automated reporting and interactive dashboards with deterministic KPI math.
Built for performance marketing teams running weekly KPI reviews. Live with active B2B design partners since April 2026.
Signara turns raw business data into interactive dashboards and PowerPoint reports. AI helps with schema understanding, planning and narration, while the numbers are calculated deterministically in code.
- Uploads or connected data sources become decision-ready dashboards.
- KPI formulas are traceable, auditable and protected from hallucinated metrics.
- Interactive charts explain what changed, why it matters and what action to take.
- Built for marketing performance, agency reporting, FP&A and product analytics workflows.
ROAS
2.4x
traceable formula
CPA
$48
deterministic
Decision card
Budget shift is driven by channel mix, not conversion rate decline.
SingleTable · hospitality operations
Restaurant bookings brought into one live schedule.
SingleTable helps restaurants manage bookings from channels such as The Fork, FirstTable and direct enquiries in one cleaner, conflict-resistant schedule.
- Consolidates fragmented booking streams into a single operational view.
- Reduces double-booking risk and manual back-and-forth across channels.
- Designed for independent restaurants and growing hospitality groups.
FirstTable19:30
The Fork20:00
Direct Enquiry20:15
SingleTablelive schedule synced
CalmTouch · consumer wellbeing
Haptic calm for anxious moments.
CalmTouch is a haptics-based iOS app built around tactile patterns and simple calming routines, designed for people who need a low-friction way to reset.
- Tactile haptic patterns delivered through the iPhone Taptic Engine, no audio or screen focus required.
- Designed for the minute before a difficult conversation, presentation or decision.
- Personal-use app: works in 60 seconds, no account, no subscription wall.
How we build
AI where judgement helps. Code where accuracy matters.
Deterministic core
Critical outputs such as KPI maths, formulas, joins and verification checks are calculated in code, not invented by a model.
AI interpretation
Models are used for schema understanding, planning, explanations and recommendations after the computed facts are available.
Production-ready outputs
Products are designed to produce usable end states: dashboards, reports, schedules or calming routines, not demos that require another team to finish.
PD
Founder
Priya Dixit
Founder, engineer and product builder
Years of analytics and product work across Booking.com, BCG, Intercom, Moody's and Barclays
MS, University of Texas at Dallas
AIBuiltBetter is the studio I built to create AI products for real operating environments.
I have spent years building analytics and decision systems across Booking.com, BCG, Intercom, Moody's and Barclays. I have sat on both sides of the dashboard, building the reports and consuming them. That experience shaped how I think about software today.
I'm not selling AI. I'm selling time back to teams who have run out of it.
Three products live under AIBuiltBetter, each born from a real operating problem in a different domain. Signara automates analyst-grade reporting. SingleTable consolidates restaurant bookings into one operational view. CalmTouch turns iPhone haptics into a low-friction reset for anxious moments. Three different worlds, one operating discipline.
Every product follows the same architectural rule: code where accuracy matters, AI only where judgement helps. That principle is what makes the products usable in production, not just demos.
Products I've built: Signara → SingleTable → CalmTouch →
What's next
Building products for business decisions and everyday operations.
The immediate focus is Signara: a B2B decision engine that turns raw business data into interactive dashboards and board-ready reports with verified, traceable numbers.